Premium Ride Concept

Premium Ride PhonePremium Booking Screens

A concept for booking a more luxurious, premium ride.

Getting A Ride

ride phoneride screens

It was apparent from comments coming in from our Support team that our customers weren’t aware that they could manage certain aspects of their ride by themselves directly from within our mobile app. This is a concept to make common actions – seeing rides, checking in, changing the pickup time, locating your ride, cancelling your ride – more accessible.

Meetings Are The Worst

video standup phonevideo standup

Ah yes, the daily standup – a meeting that should be beneficial to a development team, but often times ends up a being a distraction instead. Some friends and I found it especially painful when you had to stop the work that you were in the middle of doing and break your flow just to hop on a 15 minute standup meeting with the whole team. Turns out my friend Chris had been thinking of a way to solve this problem for a while – an app where team members record 60 second videos of their status each day, at a time that is most convenient for them.

The idea is that instead of all gathering (in-person or over video) at the same time, we open this app and record a 60 second video explaining the status of our work. Recording these videos, and watching the status videos of others on the team, all happens at a natural break in our work at some point during the day. No unnecessary context switching or breaking the flow. Each morning, the previous days’ videos are deleted, adding incentive and importance to take some time each day to stay in the loop on what the rest of the team is doing.

It was fun creating a concept for this app. Alas, life happened and we haven’t had a chance to build this…yet.

See A Prototype



What if anybody in your company could propose what gets worked on? What if people could choose what they work on and who they work with to solve a particular problem or achieve a particular goal?

These are questions that some friends and I started asking ourselves in an effort to help companies foster an environment of autonomy where people are empowered to work on things they’re passionate about.

The above design is one way we could enable people to do this. Anybody can create a “challenge”, which can then be viewed, joined, and followed by anybody else in the company.

If someone wants to be part of the team that completes a particular challenge, they simply click on the card to go to the challenge details and join the team.

As teams track progress against a challenge in the challenge details, the progress meter on the card will be updated to show everyone else in the company how things are progressing.

My friends and I decided not to pursue this, but we had fun playing with the idea.

Partner Hero Shirt

One of the great things about putting on an event for your partners is the chance to create a t-shirt for those who helped out.


Hero Shirt

Marketplace Wireframes

Some wireframes for a refreshed Marketplace concept. One of the key purposes of this change was to enable our marketplace to be easily used in a mobile browser.

Marketplace Mobile Wireframe High-Level FlowMarketplace Search Results
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Nobody Wants Your Product

I first posted this on Medium.

I’m just going to say it. Don’t be offended, but nobody really wants your product.

I know this isn’t what you want to hear. You’ve put in hours, days, months, and maybe even years creating something that people will love. And you know what? They probably do love it. But, as I realized many years ago, they may not love it for the reasons you think.

Yes, your attention to detail, speed, great design, amazing features, and excellent customer service are all things that make your product great. But it’s the combination of those things plus the ultimate value your product provides that make your customers fall in love with it.

When you stop to think about it, most products are just a means to an end. People aren’t looking for yet another product or tool. Instead, they want what’s on the other end of those things — solutions to their problems. If they could bypass the hassle of having to add another tool to their already complicated lives they probably would. Because of this it is imperative that you make it ridiculously easy for your customers to get the value they’re reaching for.

This is so much more than pixels and features. It’s solving a real problem that your customers have and doing it in a way that requires as little effort from them as possible. You and your product need to shoulder the burden of removing barriers and doing the heavy lifting.

This may sound like common sense. But in the hustle and bustle of product creation and development, it’s easy to unknowingly lose sight of the real value people are after. Instead, other ideas, unnecessary features and competing business priorities get into the mix. Before you know it, your product is cluttered with unsightly barnacles and bumps that make it hard to obtain real value.

One of the things to help prevent this is finding the answers to a few key questions if you haven’t done so already:

  • Who is your target? Who is your product for? Be specific.
  • What are their problems? What’s the value they’re reaching for?
  • Of the problems they have, which ones do you commit to solving?

These questions and their answers are foundational to delivering value. Always point back to them as you build out your product. The answers may change over time as you learn more about your target. That’s okay. What matters is that you are clear on whom your product is for and the value they want. Without this understanding, you’re just a rudderless ship on the shark-infested sea of product competition.

Do Less. Much Less.

I first posted this on Medium.

Something’s not right. You can’t quite put your finger on it, but things have stalled. Your teams are losing steam. A lot of work is happening, but momentum is slowing and not much is actually getting done. You see the wheels spinning, but you’re not getting to your destination. Your business isn’t growing like you want it to.

You ask yourself what changed. Was there a shift in the market? Is there a new competitor that we don’t know about? Do people think we’re too expensive? Do we have a poor customer experience? Do we need to shake up the org? Is it the economy? Is our team no longer capable of understanding and meeting the needs of our customers? Is it me?

Maybe. Those are all possibilities. Building a product that people love and use regularly is hard. There are so many things to consider and get right at any given time.

Of all the things that could affect your ability to create a successful product and grow your business I invite you to consider that you might be trying to do too much.

The best products are created by teams who are ruthless at saying no to the many to focus on the few. When you have ambitious goals it’s too easy to fall into the trap of trying to do it all.

A little here. A little there. Just one more feature. Just this once. Before you know it, your product has expanded to the point where it’s not clear where you’re going or what people actually love about your product. Things slow down because you’re trying to take on too much. In this state it’s easy to lose sight of what really matters. Trying to do too many things means you don’t do any one thing well. This sounds cliche, but it’s true.

Top-performing companies with excellent products realize this and consciously limit or reduce their product offerings. They know that it’s better to create a few phenomenal things instead of many half-baked ones. You have to draw a line in the sand. The word “no” must be a regular part of your vocabulary like a toddler going through the terrible-twos.

Your product is like a pristine garden. It needs constant tending and pruning to promote the right growth. Otherwise things become unruly and gnarly. Weeds creep in and choke out the true beauty.

Step back. Identify what doesn’t fit, is losing money, is a distraction, or isn’t being used and start cutting. It may be that you end up removing entire features or even shutting down entire products. This can seem painful at first, but in the long run your product, business and customers will be much better off.

You will have more capacity and energy to make what remains truly great. Something that your customers love and are excited to tell others about. Details matter and now you’ll have more time focus on the right ones. It will be easier to tell the story of what you do and connect that story with the right customers.

Stroll Down Memory Lane

I stumbled across some older work the other day. These are some wireframes and illustrations I did years ago for a few different projects.